Verifica dónde LinkedIn corta tu publicación con "...ver más" en móvil y escritorio. Optimiza tu gancho para captar la atención.
LinkedIn doesn't show your entire post in the feed. After a certain number of characters or lines, LinkedIn hides the rest behind a "...see more" link. If your opening hook isn't strong enough, most people will scroll right past without ever seeing your full message.
The truncation point is different on mobile and desktop. Mobile shows approximately 140 characters or 3 lines, whichever comes first. Desktop shows roughly 210 characters or 5 lines. These limits apply to the text area " not counting the author header or any media attachments.
| View | Character Limit | Line Limit | Behavior |
|---|---|---|---|
| Mobile Feed | ~140 characters | 3 lines | Shows "...see more" after truncation |
| Desktop Feed | ~210 characters | 5 lines | Shows "...see more" after truncation |
| Max Post Length | 3,000 characters | " | Hard limit for text posts |
Your hook is the text that appears before the "see more" cutoff. It's your only chance to grab attention in the feed. Here's what works:
Start with a question " questions trigger curiosity and increase click-through rate by up to 2x. Use power words like "secret", "mistake", "proven", or "framework" to create urgency. Include a number " data-driven hooks ("I analyzed 500 LinkedIn posts") outperform vague ones. Keep your first line between 40-80 characters " long enough to hook, short enough to read in a glance.
Avoid starting with "I" " it makes the post feel self-centered. Instead, lead with the value the reader will get. Add a line break after your hook for readability " a wall of text gets scrolled past.
Type your post text, add an image if needed, and see exactly how it will appear in the LinkedIn feed.
Posts with 1,300-2,000 characters get the most engagement. Keep the first 3 lines compelling - they appear "above the fold."
LinkedIn supports basic formatting: bold, italic, line breaks, lists, and emojis. No HTML or custom fonts.