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Enter multiple platforms to generate multiple tracked links at once.
UTM tags (Urchin Tracking Module) are essential for measuring the success of your digital marketing campaigns. Without UTMs, traffic from email or distinct social posts is grouped into generic "Direct" or "Referral" buckets.
The "Where"
Where is the traffic coming from? (e.g., google,
facebook, newsletter, qr_poster)
The "How"
How did they get there? (e.g., cpc (cost-per-click),
social, email, print)
The "Why"
Why are you tracking this? The name of your specific promotion
(e.g., spring_sale_2026).
Unlike the official Google Analytics Campaign URL Builder, this tool is designed for real-world marketing workflows:
localStorage saves your presets securely on your device.UTM parameters are tags added to URLs that help Google Analytics track where your traffic comes from. They include source, medium, campaign, content, and term.
Build your UTM link here, then use it in your ads, emails, or social posts. Google Analytics will show traffic from each tagged link separately.
Yes! Create unique UTM links for each campaign, ad, or channel. This tool saves your history so you can reuse templates.