See exactly where LinkedIn cuts your post with "...see more" on mobile and desktop. Optimize your hook to stop the scroll.
LinkedIn doesn't show your entire post in the feed. After a certain number of characters or lines, LinkedIn hides the rest behind a "...see more" link. If your opening hook isn't strong enough, most people will scroll right past without ever seeing your full message.
The truncation point is different on mobile and desktop. Mobile shows approximately 140 characters or 3 lines, whichever comes first. Desktop shows roughly 210 characters or 5 lines. These limits apply to the text area — not counting the author header or any media attachments.
| View | Character Limit | Line Limit | Behavior |
|---|---|---|---|
| Mobile Feed | ~140 characters | 3 lines | Shows "...see more" after truncation |
| Desktop Feed | ~210 characters | 5 lines | Shows "...see more" after truncation |
| Max Post Length | 3,000 characters | — | Hard limit for text posts |
Your hook is the text that appears before the "see more" cutoff. It's your only chance to grab attention in the feed. Here's what works:
Start with a question — questions trigger curiosity and increase click-through rate by up to 2x. Use power words like "secret", "mistake", "proven", or "framework" to create urgency. Include a number — data-driven hooks ("I analyzed 500 LinkedIn posts") outperform vague ones. Keep your first line between 40-80 characters — long enough to hook, short enough to read in a glance.
Avoid starting with "I" — it makes the post feel self-centered. Instead, lead with the value the reader will get. Add a line break after your hook for readability — a wall of text gets scrolled past.
Type your post text, add an image if needed, and see exactly how it will appear in the LinkedIn feed.
Posts with 1,300-2,000 characters get the most engagement. Keep the first 3 lines compelling — they appear "above the fold."
LinkedIn supports basic formatting: bold, italic, line breaks, lists, and emojis. No HTML or custom fonts.
On mobile, LinkedIn truncates at approximately 140 characters or 3 lines (whichever comes first). On desktop, the cutoff is around 210 characters or 5 lines. This tool shows you both truncation points in real time.
LinkedIn text posts have a 3,000 character limit. However, only the first 140-210 characters are visible in the feed — the rest is hidden behind "see more". That's why your opening hook matters more than anything.
Strong hooks use questions, power words (how, why, secret, results), specific numbers, and stay between 40-80 characters on the first line. Avoid starting with "I" — focus on what the reader will gain.
Slightly. Posts with images or polls may show a few more characters before truncation. Text-only posts tend to get truncated earlier. This tool simulates the most common text-post behavior.